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Digital Marketing Trends You Cannot Ignore in 2022

Digital marketing is becoming more and more complicated over time. There are basics like SEO, UX, PPC, and Branding. However, you have to keep a track of different social media channels and changing regulations in addition to automation, content, and customisation. 

Here are some top digital marketing trends to watch out for in 2022

  1. Take a Look at the Metaverse

Facebook Inc is introducing Metaverse as a virtual world that offers virtual reality, augmented reality, videos and 3D holograms. And, it is going to be true not just for the gaming world but also in an environment where we work, socialise and play. There is a lot of buzz around Metaverse. Therefore, the brand should think about how they can take advantage of it. Digital marketers can use virtual reality in the form of advertisements to create a much more authentic representation of a brand. 

  • Embrace the Change in the Digital Landscape

In 2021, people have adapted themselves to the new normal. Brands have evolved with the fast-changing world. Therefore, new ways of attracting, tracking and attributing audiences have come into being. 

Innovation has happened as the mode of third-party data collection mode is not available anymore. Marketers are developing new ideas to collect data from customers. First-party data through surveys and newsletters have become more important. In 2022, the digital marketer will focus more on how to track customers and optimise the utilisation of data available.

  • Use of First-Party Data

Due to the disappearance of cookies, traditional marketing with first-party data has come to the forefront. The brand must go close to the audience and try to create a personalised relationship. Third-party data loss will force the brand to develop a retention-driven relationship and evolve its strategy further for improved customer satisfaction. 

Some creative methods are emerging such as steaming forms and zero-party data collection through feedback, returns and other modes.

  • Introduction of Google Analytics 4 (GA4) and Automation

For multi-device settings, Google has come up with a solution which is GA 4. It is a framework that makes interactions and analytics for the different platforms such as web, apps, POS, streams and games possible.

New and privacy compliant platforms integrate machine learning and other attribution models. By offering user-configurable reports and dashboards, GA4 is encouraging data visibility and ease of use. 

If you have a lot of data on GA4, you can smoothly migrate to software when you reach the enterprise level. It is better to switch now than later to take benefit of this innovation.

  • Make Video Your Preferred Content Medium

According to 74% of marketers, video offers more ROI than static imagery. Live streams, moving, and video channels are offering superior engagement levels. Social media and video ensure direct communication with the consumer. On Instagram, you can observe a consumer journey through direct checkout. But, it is always better to look at the advantages and disadvantages of each platform for the creation of a customised strategy.

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