Website design plays a major role in decreasing bounce rate – Know how?

Despite having good content on the website, it may have a high bounce rate. Have you ever thought about the reason behind customers leaving your site instantly? Both layout and design of the website may have an impact on it. Let’s see how web design can influence your bounce rate. But first, we must know […]

5 Design Principles to Master for Better Display Ads

While searching for some information online, some ads may pop up concealing the content you are reading. So, you may like to block the ad immediately. According to the report, 11% of internet users block ads. Others turn them out. So, marketers have to go on the extra mile if they like to earn revenue […]

Top 5 Most Effective Marketing Strategies for B2B and B2C

Recent studies suggest a shift in the direction of online marketing. 50% of marketers have been devoting their time to online marketing. In contrast to the B2C businesses where you are selling your products directly to the customers, B2B businesses fulfil the demands and requirements of their auxiliary business.  In this article, we focus on […]

5 Social Media Marketing Secrets You Need to Get More Clients

Over the years, there is an increase in social media usage. According to Statista, more than 45% of the people in the world use social media. So, it has become important to take social media seriously. Brands need to utilize social media for enhancing their customer base now. Knowing the dos and don’ts of social […]

List of 5 Best Free Keyword Research Tool

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Keyword research plays an important role in planning SEO strategy. You may not have the budget to use a paid keyword research tool. And, premium tools are always expensive. So, it is better to search for a free keyword research tool.  Looking for the best free keyword research tool? For your assistance, we have created […]

4 Easy Steps to Find Your Brand Niche

Find your market niche and develop your niche strategy for dominating the industry. A business niche is a special area of a relatively large market that your brand can specifically serve. If you can find a perfect niche for your business, it can differentiate your brand from competitors in the market.  A business niche is […]

How to Integrate Shopify with WordPress

Both WordPress and Shopify are platforms that provide a lot of utility. However, they have their advantages and weaknesses. By incorporating them together, you can improve the operation of your online business. Don’t know where you can start from? Don’t worry, you can take help from professionals. Let’s know a little bit about these platforms. […]

Is E-mail Marketing Effective for Business Aspect?

Stories about the death of email marketing have been going on for a long time. It is believed that social media is becoming a more prevalent medium of communication. In addition, there are other marketing channels too. However, the reality is different from what it seems. Despite the huge popularity of social media, email marketing […]

What is Remarketing and How It Can Benefit Your Business?

Hearing the word ‘Remarketing’, most people may think about the display ads. There is no doubt in the fact that advertising is one of the most well-known forms of remarketing. However, there are lots more associated with remarketing. Following a visit to a website, a customer may be browsing the next day and an advertisement […]

How Can You Take Advantage of SMS Marketing?

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Single-channel marketing is not effective anymore. Therefore, marketers are using multiple points of contact from various channels. Businesses must utilize all of them to offer the best experience to their customers. SMS marketing can complement social media marketing allowing your business to reach the optimum number of targeted customers with effective messaging. Now, let’s try […]