Hearing the word ‘Remarketing’, most people may think about the display ads. There is no doubt in the fact that advertising is one of the most well-known forms of remarketing. However, there are lots more associated with remarketing.

Following a visit to a website, a customer may be browsing the next day and an advertisement from the website pops up on the screen. A similar thing can be noticed with products left in the cart without checkout. It is quite natural to get a notification from that particular website about the checkout. And, all of these are part of retargeting.

What is Remarketing?

Remarketing is often referred to as retargeting and it is a common strategy used in digital marketing where marketers deliver ads to the prospective customers that have visited the website before. Through this digital marketing strategy, customers are influenced to take a certain action. 

Since past visitors or existing customers are targeted it is called re-marketing. It is the second chance for the brand to convert and retain the customer. There are different ways to do remarketing using platforms such as Facebook ads, Google ads, and Outbrain. It does not matter which strategy the brand chooses for remarketing and it is a must in the marketer’s list.

Difference between Remarketing and Retargeting

Sometimes both the words remarketing and retargeting are used interchangeably. However, there are subtle differences. 

The main difference lies between the two is in strategy. Retargeting is all about delivering the ads to the customers based on the cookies. On the other hand, remarketing utilizes email. Information is collected from the customers to create a list for sending sales mail later. 

Both remarketing and retargeting are effective methods for boosting marketing activity and improving the bottom line. 

Reasons to Use Remarketing

98% of the website visitors do not buy any product on their first visit. However, it is not due to a sudden loss of interest in the product. Most of the time, visitors are hesitant to buy the first product that they can find online. To reconsider the choice, visitors usually take a little bit of time. They often compare the products that can be found from other sellers. 

Shopping online, visitors come across a lot of choices. Therefore, brands have to make sure that their offer is still fresh in the mind of visitors when they make the final purchase. It is the time when remarketing strategy is found to be effective. Brands remind their customers about the products that they have shown interest in. In a few clicks, a purchase is ensured. 

What makes remarketing effective?

Precision: Customers are targeted with the intent of purchase. So, a brand can create a message that is highly personalized based on the collected information. Through remarketing, you can get high CVR and CTR in comparison to other products.

Cost:  CPC of remarketing is lower than any other marketing activities available.

Effort: Remarketing campaign can be set up easily. Everything is automated. So, brands need not do anything. The result from a remarketing campaign is much higher than any other marketing method available.