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How Can You Take Advantage of SMS Marketing?

how-can-you-take-advantage-of-sms-marketing?

Single-channel marketing is not effective anymore. Therefore, marketers are using multiple points of contact from various channels. Businesses must utilize all of them to offer the best experience to their customers. SMS marketing can complement social media marketing allowing your business to reach the optimum number of targeted customers with effective messaging.

Now, let’s try to know what is SMS marketing and how to incorporate it within your marketing strategy.

SMS Marketing

SMS marketing allows you to send marketing messages through text. It is considered to be opt-in marketing. So, it requires your contact to opt for a subscription. Social media marketing is not the same as SMS marketing as marketers use public posts to communicate with the customers.

Some of the SMS marketing types are:

  • Offers and discounts
  • Personalized promotions
  • Surveys
  • Remarketing

By interacting with a business through mobile phones’ customers can become more comfortable. During the coronavirus pandemic, businesses have increased their investment in digital marketing which includes messaging through SMS and Social Media posts.

SMS Marketing Tips for Business

SMS marketing campaigns cannot be created equally. Some companies integrate SMS marketing fully whereas some of them use it for side projects only. According to the survey, 89% of the customers utilize mobile phones for shopping. So, it is always better to use an SMS marketing strategy to reach desired set of customers effectively.

Here are some tips to effectively use SMS marketing:

  • Invest in an SMS marketing team

Handling a large SMS marketing campaign is not easy. Therefore, you will need a team of skilled professionals to handle the campaign efficiently. It is better to have an SMS marketing expert on the team. SMS needs to have an immediate timeline. Marketers should communicate frequently and work closely. If your marketing team is complete, you can reap the optimum benefit.

  • Know Your Customer

The Customer Relationship Management app can help to measure the success of your SMS marketing. If you use the best CRM, you will be to know about purchase history and location. Based on the above metrics of information, you can draft your message for future campaigns. Targeted promotion is necessary. For general sales, you can send bulk messages to the customers.

  • Create Clear Messages

Your message should be expressed in 160 characters. If it is possible to send across a message in lesser character, you should do it. A clear and concise message in simple language is the best option for you. During writing a message, you must try to avoid emoticons, abbreviations, and all caps.

The open-ended message is not apt for SMS marketing as the customer is not able to get a clear picture. Customers will act only if you give them enough information as a form of motivation.

  • Utilize a Call-to-Action Button 

Call-to-action button helps increase customer engagement using the SMS marketing text. For a business, it is important to engage the customers and add value to your text. As a result, the customer will read and interact with the business. On the occasion, you can use call-to-action buttons such as “show this text”, “click here”, “text to win”, and “buy now”. 

  • Pick the Right Time

SMS offers an immediate result as it is usually opened by a person in mere three minutes. Response to promotions, sales, and events from a client is most effective when it happens due to last-minute instincts. It is better not to send a message too early in the morning and too late at the night.

SMS timing should be based on your past interaction with the client. Marketing customization can go beyond the realm of region and demographic to ensure an optimum result.

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