Traffic makes a website work. Users that visit the website may become your loyal customers over time. They may buy your services and products. Therefore, huge traffic to the website leads to a successful business.
Most people like to know which one is better, SEO or PPC. Depending on the type of business, you can choose the more effective one.
What is SEO?
Search engine optimisation helps to enhance the website visibility making it rank on the first page of the SERP and enjoy the organic traffic. When users search with a phrase, it enhances the chance of finding your products and services by them. 61% of marketers believe that SEO is one of the effective inbound marketing factors for a business. However, it is certainly not easy to achieve.
The result that appears on the search engine result page is not random. The search engine takes account of every factor to decide how the web pages will be ranked. Websites and content are developed in a way to give a boost to the ranking using search engine optimisation strategies.
Now, let’s look at the Pros and Cons of SEO
SEO Pros
Cost-Effective: SEO is neither easy nor tough. However, it is an affordable option when you compare it with other available marketing strategies.
Brand Awareness: Organic SEO offers long-lasting results. However, it may require some time to show results. One thing is certain it will grow over time as the results will start to come in building your brand awareness.
Improving brand trust: Most people trust search engine optimisation to obtain organic results with search queries. It helps to build reputation and trust for the brand and increase CTR.
Enhancing ROI: SEO does not cost much. Therefore, ROI becomes high when you equate it with PPC.
Improved CPC: Organic SEO allows you to get more from cost-per-click as no charge has been attached to each click.
SEO Cons
Requires Time: SEO takes a lot of time to show results. Therefore, you have to keep patience with SEO. It is not possible to expect a quick result like PPC.
Unique Content: Content used for SEO has to be reliable and original if you want to engage more people. It allows becoming an authority on a particular topic.
Not an Ultimate Solution: SEO is not a solution to all marketing woes. It will give you results only if you work on it continuously.
Now, let’s move towards PPC and try to know about it.
What is PPC?
PPC or Pay-Per-Click is a search engine marketing strategy where an advertiser has to pay the publisher when a customer clicks on a link. In this model, customers interact with the brand and the businesses pay for it. By using PPC ads, you can gain the attention of the people that are interested in your brand and want to convert.
PPC ads are seen together with an organic search result. Some brands create these ads to encourage a specific marketing campaign with a start and end date. Brands bid based on keywords to reach the target market.
Expenditure on the PPC ad campaign depends on the type of products and industry. Plus, target keywords also play an important role on the occasion.
PPC advertising allows your business to compete in the crowded market where you can come across the target consumers. The strategy helps in case you do not have the domain authority to ensure a rank on the search engine.
PPC Pros and Cons
PPC Pros
Improves Visibility: Google features paid ads on top of the organic results. Therefore, it can attract more people easily.
Focused Marketing: By using the right keywords, demographic, location and device, you can get more target customers.
Enhances Page Ranking: Most people are aware of the paid ads as they can be seen quite often. It is usually showcased on the folded area on the SERP. Due to its placement, it gets more clicks.
Controlled Marketing Strategy: Brands can decide about the keyword in addition to the pricing, CTA and landing page.
Improves Recall Value: If you go with a visual ad, both recall value and CTR usually increase.
Quick and Certain Results: As the PPC campaign begins, you can see results almost instantly. It is noticed in the form of clicks, traffic and conversion.
PPC Cons
Requires Constant Investment: If you stop spending on the PPC campaign, traffic, clicks and conversion also stop.
People are Doubtful of Paid Ads: It has been noticed that people do not trust paid ads easily. They are always sceptical about the truthfulness of the message.
ROI is not encouraging: The return on investment may not be as much as you have predicted. Therefore, you may pay more money than earn.
Which is Better – SEO or PPC
Business goals, growth planning and other marketing strategies determine what can be a better option for your business between SEO and PPC. For instant click, you should choose PPC. If you like to see some organic results, we recommend you go with search engine optimisation. Plus, it helps you to improve brand credibility, scalability and increase visibility while staying within your budget.
