Digital technology has literarily transformed the process of business operations today. Now, ad agencies take a different approach while developing a strategy for an advertising campaign. In addition to the big businesses, small companies can take benefit from digital marketing services. Companies are utilising the digital platform to enhance their brand awareness and influence customers.
By using digital marketing, brands can create an impact on the lifestyle, habits and interactions of customers.
Let’s look at some data
- More people are online now. Half of the world’s population has access to some type of social media profile.
- Search Engine influences 93% of the web traffic
- 82% of people search online about a product or service using their mobile phones and take decisions according to the accumulated information.
- Later on, they usually buy products from an offline store.
- 50% of people trust a brand that appears on online searches on more than one occasion.
Based on the above statistic, it can be said that the influence of digital marketing is increasing gradually.
What is Digital Marketing?
Digital Marketing indicates diverse types of marketing activities that are performed through online platforms. There are various digital marketing techniques available such as Search Engine Optimisation, Pay-Per-Click, Content Marketing, Social Media Marketing, Affiliate Marketing and Email Marketing.
A business or a brand can decide on a digital marketing channel to create brand awareness and also generate leads. Performance on each channel can be measured based on different metrics. A digital marketing plan may differ according to the business type.
9 Ways Digital Marketing Help a Business
- Cost-Effective
As a marketing method, digital marketing is less expensive. Prices depend on the chosen method. Still, ad spending is expected to be lower than other types of marketing.
- Mobile Accessibility
80% of the adults in the world own smartphones and use them for social networking, news and other activities. Digital marketing tricks help to find prospective customers. Through remarketing ads, text marketing, email marketing and social media, a brand can showcase its products and services in front of the audience.
- Flexibility
There are various ways to utilise high-quality digital marketing for the benefit of your business. By learning how to market a business online, it is possible to introduce the brand to the world of new possibilities If brands continuously test their digital marketing endeavour, they can detect the campaign performing poorly in real-time.
- Expansion
Most consumer shop online these days. Through digital marketing, a brand can influence these people. Google shopping ads can help you improve brand recognition and sales.
- Multimedia
Customers like marketing material that comes with a combination of video clips, photos and audio. Marketers can easily include these content types in digital marketing in comparison to other platforms for marketing.
- Interactivity
Digital marketing enables the brand to connect with the customers directly who view your content. If a brand notices comments, reviews, messages and social media posts from a customer and gives a reply, it shows that the brand is concerned about the customer. A brand must give importance to customer’s likes and dislikes. In this way, both the customers and brands can become a part of a community. It becomes possible to gather customer’s reactions and preferences.
- Tracking
Digital marketing allows the brand to track the activities of customers. Brands can take notice of the content that the customers view before or after they buy a product or service. In this way, you may able to know effective marketing methods and improve strategy.
- Authority
Commenting on controversies and issues has become easier related to the industry and product due to the introduction of digital marketing. It is possible to become an authority on the subject. Customers may come back to get information on the particular topic from your time and again to make a purchase decision. Due to help from digital marketing services, you can be regarded as an industry expert that customer trusts.
- Influencer Engagement
Most influential brands like to promote themselves online or with assistance from social media. Through digital marketing, you can develop a relationship with the influencer and gain respect in their eyes. So, the influencers may endorse your brand and help you gain more customers.
Due to the advantages of digital marketing, small businesses and big conglomerates must incorporate it into their marketing strategy.
