Social media content calendar can be your lifesaver. Creating and posting content on social media is quite tricky. Due to a busy schedule, it is quite natural to make mistakes. However, these issues can be avoided if you do these tasks upfront. By creating a social media calendar, you can easily create, change, and proofread the content to make better use of it. Everyday planning can help to take the stress out while you are developing the social media content plan.
Read this guide to get a practical idea to create a powerful social media content plan.
Know about Social Media Calendar
The social media calendar gives a complete overview of upcoming posts according to the time and date. It can appear in the form of a spreadsheet, document or interactive dashboard. Expert social media marketers plan posts, campaigns and ongoing strategies effectively using this tool. A social media calendar usually consists of a copy, image or video link, date and time in addition to the account where the content will be posted.
Steps for Creating a Social Media Calendar
- Review Your Social Media Network and Its Content
While creating the social media calendar, you need to have a clear understanding of your present social media accounts. Social media audit templates can be utilised to keep an updated and precise record of outdated profiles, security, passwords, goals, KPIs, demographics, target audiences and accountable professionals for the particular account in question. Key metrics can help to decide about success with each platform. In addition, you can get an opportunity to learn about your competitors.
Keep a note about the social media audit. To get clues about planning a social media campaign, you can look at the analytics. The frequency and timing of the posts can create a lot of impact on conversions and engagements.
- Choose Proper Social Media Channel and Content
Professional social media optimiser can help you to decide about the type of content you need to post to increase the visibility of your brand. It is important to have a strategy.
Rule for Creating Social Media Content
- Post content should be done to promote business.
- Curated content must be shared.
- Content should improve your interaction with the targeted customers as it is important to gain more followers.
80% of the content is for informing and educating the target audience while the other 20% is for brand promotion. Experts can also help you to know which type of content is great for which channel.
Both user-generated and curated content should be used in the right proportion.
- Make a Decision on Things to Include in the Social Media Calendar
Your social media calendar must not look similar to anyone’s else. It is better for the small business owner to have a simple calendar. The large brand usually hires a team to handle social media accounts. Therefore, they can have a complex plan. However, small brands can employ professionals too.
By mapping out important information, you can decide what to include in the social media calendar. It is better to include basic information such as platform, date, content, time and picture. Some additional data must be included.
- Invite the Team to Review
If you have an effective social calendar, it can make sense to everyone in your team. From the stakeholders, you can ask for ideas and feedback. It is important to ensure that the content is perfect for your target audience.
While working on the calendar, you can evaluate things. Over time, your social media calendar may evolve according to your business.
