Over time, social media has become a part of the marketing strategy for the brands. If you want to stay up-to-date, you have to know about the latest practices, tools, and trends regarding social media.

Social media schedulers make sure that you stay active round the clock. It helps to load everything quicker and paves a way for a better impact. To utilize social media channels for your business effectively, you should consider following social media marketing tools.

Buffer

In the beginning, Buffer is used for Twitter scheduling. But, it can support different social media platforms such as Instagram, Facebook, LinkedIn, and Pinterest now. If you use Buffer, you can utilize the chrome extension for adding content or article from the web. Keeping the content on the Buffer queue, you can share it easily. Links are shortened automatically. Bitly users can connect it to the account for great results. Customized pictures and videos can be uploaded. It can help track content’s performance and offer complex analytics. Replying to posts is not difficult either with Buffer.

The social media dashboard of Buffer keeps the feed on the social relevant by filling it with exciting content.

Buzzsumo

Research plays an important role in marketing. If you like to stay ahead of your competition, you need to be aware of their activities. In addition, you have to keep an eye on your work and whether it is effective or not.

Research tool Buzzsumo allows you to know about the performance of any content. Sometimes, you can create content smoothly. However, there are times when you are stuck and need to meet the deadline. During this time, you can use the tool for ideas. It is not possible to ensure success. Still, Buzzsumo can increase your chances of success.

Using Buzzsumo, you can find the most shared content on social media. It is possible to find influencers associated with your business. You can receive an alert based on the brand names, keywords, author names, links, and domains. If you are aware of the keywords that the audiences are interested in, you can create content accordingly.

Hootsuite

Hootsuite is capable of handling different social media accounts through a single login. From one dashboard, you can manage everything. To sign up on Hootsuite, there is no need to pay. It is one of the most popular social media marketing tools. Collaboration with other team members is possible with this tool. It allows you to see all the mentions and comments in one place. A task can be assigned or updates can be scheduled.

Integrating Facebook, Instagram, and Twitter, Hootsuite can give you an in-depth analytics breakdown allowing you to engage more potential customers.

Tweetdeck

Some marketers prefer Tweetdeck over others for managing Twitter. It allows sending notifications from the desktop which enables one to multitask at the same time. For Twitter, everything has to happen in real-time.

Through Tweetdeck, you can get an alert on your desktop. If you set mention, Tweetdeck can send an alert on the desktop and you can reply to the comment without any issue.

Bitly 

Bitly helps shorten the link. If you have a long link in hand, you can shrink them into a smaller one. It is not possible to remember the original link or share it. The shorter link usually looks better and is easy to utilize.

You should use the right tools to know how many leads are you generating and converting to sales. Tracking tools help you to become aware of critical metrics. Bitly can tell you who, where, and when there is a click on the link. Bitly is a marketing tool that helps know site referrals, track clicks, and geographical locations. The tool is found to be so effective that Google has made it part of the Google Campaign URL Builder.

Sprout Social

For overall performance, Sprout Social is chosen by the marketers. It has publishing features. It allows analyzing of different social media platform performance metrics. From a single dashboard, you can manage everything. Social media optimization is possible with this tool now. Reports and analytics can help to deal with user engagement and ROI. If you want, you can schedule a post easily.

Sprout Social is the best tool for business due to its ability for scheduling posts and analytics.