For search engine optimisation, you should have a long-term strategy. It allows you to enjoy organic traffic without paying any money. Target customers find your service or products through keywords. 

However, paid traffic can give you an instant traffic burst. To get results with organic traffic, you may have to wait for a long time. However, the effects stay for a long time. In the case of paid advertising, you may stop getting views as soon as you stop investing money in it. 

Most people may not be aware of the fact that analytics helps you to improve your SEO efforts. It enables you to know whether your website is working optimally or not. Google Analytics allows you to know what is generating and what is not. Based on the analytics, you can decide about the area to invest money and time. 

Google Analytics helps you understand the following things

Will You Get a Return on Investment from SEO

Through Google Analytics, you may be able to know whether your efforts with SEO are offering you results. It is essential to know how much money you should invest in your SEO campaign to generate ROI. Conversation tracking can tell you about the revenue from the organic traffic. 

Will Let You Know the Location of Your Traffic

Traffic coming to your website from other websites is called referral sources. From Google Analytics, you can see how much of your traffic is from these referral sources. 

Domain authority plays an important role in the ranking factor. For this, you need to have trustworthy backlinks on your website. Tools like SEMrush and Moz can tell you about your domain authority score. You must take time to understand about your website’s authority. 

Will Tell You Which Keywords to Use

The keyword is a ranking factor and it helps to obtain a high rank on the search engine research page. So, it is important to know the keyword that you can utilise. Through analytics, you can achieve results. In the beginning, you must integrate the Google Search Console along with Google Analytics. It is a process that informs you of the keywords used by the visitors while they are searching for a product or service. 

Google does not offer you information on the keywords. Therefore, you have to take the assistance of other platforms such as SEMrush, Ahrefs, and Moz to get valuable information. From here, you can get only keywords based on the domain that you have been working on in addition to your competitors.

By looking at these keywords, you can decide about the keywords. It is better to create a strategy using the keywords that enable you to get a higher rank. If you cannot access these above tools, you can take advantage of the keyword research tool in Google Ads. The search volume of the keywords can be known in the process. It can also give you an idea about the cost per click.

Will Help You to Track the Progress

Once planning for the SEO campaign is completed, you need to decide about the metrics as it can enable you to know about the keyword performance. 

Based on your campaign, you can look at the following metrics.

• Bounce Rate
• Organic Traffic
• New Visitors Vs Returning Visitors
• Click Through Rate
• Page Load Page
• Conversion Rate

Through Google Analytics, you can get all the above information except the conversion rate. For conversion rate, you must set up an e-commerce based on your business. Tools like Moz, Ahrefs, and SEMrush can help you assess keyword ranking, backlinks, domain authority score and social media followers. 

Metrics can help you to measure SEO performance. Therefore, you must invest in effective tools that can improve your campaign.