First impressions are forever. When a person lands on a website, it matters what the person thinks.
According to the website development company in Auckland, NZ your website must appear professional. In addition, it has to be optimised using particular KPIs. There is only limited time to grab the attention of the customer. It usually takes 8 seconds or less time. Due to this reason, you cannot ignore the importance of having a properly structured website.
While visiting your website, a customer may notice its design first. Your message must stand out. It is essential to know where you can click to move into the next stage. Plus, CTAs must be clear. A professional website must be good-looking and excellent in terms of performance at the same time. Content has to be engaging with links. Smooth navigation may enable the customers to find exactly what they have been looking for.
When entering your website, customers may turn out immediately if they are not impressed by the layout or design. Here are some tips to create a beautiful and effective website.
- Mobile First Design
Most customers look at websites through mobile phones these days. Traffic from mobiles and tablets is increasing. Therefore, the website has to be optimised based on the mobile.
Mobile optimisation allows your website to become more responsive to mobile platforms. Both the design and layout have to be apt to fit into differently sized mobile screens. From the beginning, you must think about mobile optimisation. The same brand identity must be maintained for desktop and mobile. Therefore, a website development company in Auckland, NZ developed a website that can adapt easily to mobile platforms.
- Integrated Automated Chatbots
Messaging platforms are quite successful. Therefore, marketers are giving it a lot of importance to the messaging technology. It can ensure better customer service. Bots can reply to all your requirements as it is an automated artificial intelligence-based chat service. It allows you to have a better conversion rate.
When you enter a website, you may observe a small window for chat prompting you to ask questions. If customers can have the answer right away, they may be pleased to buy products or obtain a service from you. Despite not having a customer representative, you can offer excellent customer service through chatbots.
- Decrease Load Time
Customers may not like to wait more than 10 seconds for your website to load. It has been seen that one in two customers leave a site if it takes more than 6 seconds. More load time can affect the ranking on the search engine result page. Website development company in Auckland, New Zealand helps improve the programming and page design to decrease the load time. Page speed can be increased through code optimisation, image optimisation and reducing the number of redirects.
- Custom or Template Design Based
While building or redesigning a website, you must decide whether to use a template or a custom design. Lots of templates are available in the market that you can use to create a website. However, building a customised website is the best option. Template-based websites can restrict you in many ways whereas custom design allows you to create unique elements for the website. So, it may affect the overall functionality of the website. The custom website requires more manpower and budget. It is better to look at the both pros and cons before making a decision.
- SEO-friendly
Search engine optimisation guarantees an excellent website experience. SEO strategy decides how easily your website can be found by the customers while searching online. The best website development company in Auckland, New Zealand never makes common mistakes and guarantees a better website performance.
