Blogging has become an important aspect of business. Days are gone when only individuals used to write blogs to express their strong opinions. Nowadays, the best digital marketing agency in Auckland, NZ is recommending that brands use blogs to share information about their businesses and attract the target audience. B2B marketers using blogs are obtaining 67% more leads in comparison to the marketers that have not utilised them.
Let’s discuss this in detail now.
How Blogs Can Help Your Company
Driving Traffic
Blogs are capable of driving your traffic and improving your SEO and digital marketing efforts. Search engines crawl and index every time you upload a blog on the website. Therefore, your website is considered a good source of information by the search engine that people can access to obtain data. In addition, you can write blogs on the issues that your target audiences are interested in and encourage them to share them on social media platforms. Companies that upload blogs regularly get 97% of the links from other websites. When your customers share your blogs, it brings more attention towards your website with less investment.
Building Credibility
If your blog contains useful information then it is regarded as a trusted source by the customers. The best digital marketing agency in Auckland, NZ can help you to write interesting and helpful posts that show you are concerned about the customers. Usually, a prospective customer looks at a minimum of 3 to 5 content before buying a product from the brand. So, you can see how the right content can increase your credibility and sales.
Begin a Conversation
Blogging is an excellent way of communicating with customers directly. Comment section with the blog is common. It is the place where a customer can leave their concerns and thoughts. If you like you can ask a direct question to customers to improve your service. It is possible to get an excellent suggestion from a customer. By giving answers to the queries of customers, you can show who you are and also humanise your company.
Marketing Channels That Can Benefit from a Blog
Social Media
Don’t know what to post on social media? If you write blogs, you can post the link on social media and direct some more customers to your website. Social media is a great place to promote your content. It can help you enhance your brand awareness too. It is possible to post a blog several times giving importance to its different aspects of the blog.
Email Marketing
A blog can benefit email marketing efforts by the best digital marketing agency in Auckland, New Zealand. For both company newsletter and email promotion, you can use the blog as additional content. It is better to create a section for highlighting the blog. Trust in the company may increase due to the presence of the blog. It is also a reason for the customers to subscribe to the newsletter. If a customer is interested in the topic, then they may like to come back to you again. As a result, your subscriber list may grow.
What Type of Content Should be Used for Blog
Brand Voice: If your company has a specific brand voice, it can be highlighted through the blog. Brands can be humanised using the blog.
Relevant Audience Content: While you are selling products and services, the best digital marketing agency in Auckland, NZ finds time to write blog posts. It is better to talk about best practices. Sometimes, marketers can stretch the content outside the realm of normal topics. Creating a blog for the brand is not difficult and it delivers its worth.
