Most people think that email hasn’t changed much over the years. And, some of them are predicting the death of email marketing every time a new and interactive mode of communication comes into being. Do you remember how many times you have heard it already?
However, email is still relevant. Therefore, it is better to discuss the email marketing trends for 2022. This communication method helps to build a strong relationship with the customers.
Email Marketing Trends to Watch Out For
Email offers an engaging platform that ensures optimum conversion. Here are some of the top email marketing trends. Let’s have a look at them.
- Content Generated by Users
Email helps generate more conversion and enhance organic traffic. On the occasion, the content generated by the user means reviews, ratings and customers’ pictures with the products. Positive feedback from other customers creates a good impression on the user. Therefore, the chance of conversion also increases.
To collect user-generated content, you can encourage the customers to submit pictures with the products. A poll or a survey can help to collect data also. If you include these data in the email copy, it may convince the user to buy a product resulting enhancement in ROI.
- Micro-segmentation
Customer segmentation is a great way for marketing. From segmentation, email marketing is now possible with the micro-segmentation method. Depending on the behaviour of the customer, preference, personality and location, you can categorise the email. Research regarding customers’ behaviour allows you to know about customers’ requirements.
As customer’s behaviour can change after some time. Therefore, you have to update yourself constantly.
- Artificial Intelligence
The use of AI for email marketing is fairly new. Therefore, it has immense possibility to grow in the future. A huge amount of data is available in diverse channels of digital interaction whether you look at an abandoned cart or a purchase online.
Both Big Data and AI allow to you analyse a mammoth amount of data giving you a tangible result in the end. For festive sales, you can choose the subject line based on the historical data. Using AI, you can conduct predictive analysis, and optimise send time and survey. Organising email marketing and cleaning up the mailing list can become easy too. So, AI can improve your marketing efficiency while saving time.
- Personalisation
Customers are aware of the data collection. Therefore, they may agree to give out personal information in the hope that you will use them for better service. It may allow having a lot of customer information. Using the data, you can customise email Sto deliver the message through the email newsletters.
One of the emerging techniques is to create tailored marketing emails for particular customers. Customer receiving the mail will feel that the brand cares for their feeling and understand them well.
- Mobile Optimisation
This is the era of smartphones. From grocery shopping to the official meeting, everything can be conducted through mobile phones. Therefore, you need to have an email marketing strategy that is mobile-friendly. In this way, it can become easy to find customers. Users can open an email on their mobile. So, you have to create a mobile-optimised newsletter. The email must load on mobile properly for the customers to know about the promotions. CTAs are usually good if the email designs are mobile optimised. Email marketing trends are going to evolve further making it more meaningful for the customers. Different mediums can come together to create a cohesive brand that customer supports.
