New Year brings new opportunities. So, you can reshape your strategies and experiment with different platforms to optimise your marketing efforts. 

Change with the interactive behaviour happens constantly. Therefore, it is important to stay updated on the trends to interact with active people. The message must resonate with the prospective customer while aligning with the major shift in the industry.

Here are some key digital marketing trends to note down for planning a digital marketing campaign in 2024. It is always better to refine the approach according to the requirement.

• Experimenting with Short Video Content

Most of the people may ask you to experiment with the short video content in 2024. Therefore, you must include it in your digital marketing strategy.

Popularity of the short-form videos is increasing on platforms like Instagram, YouTube, and Facebook. It engages people instantly. It is also the reason why X is trying to include video content in their platform. Lots of brands have invested in the short-form video and reaped a lot of benefits at the same time. 

On the occasion, you need to create challenging short content that is engaging. It is not an easy thing to do. Resources for guiding you are increasing. In addition, several platforms are creating tools for brands to create short videos effortlessly in a quick time. 

You must look at the content that has been working to find ideas and develop content for your brand. It is possible to post the same video content on several different social media platforms to maximise your ROI.  

The popularity of the short video content may not decrease anytime soon. Therefore, you must utilise it for your benefit.

• Understand the Importance of Messaging

In the last few years, brands have shifted from posting on social media platforms to private sharing messages through DM groups. However, reasons may be varied on the occasion. Some of the past posts can come to haunt you due to messaging with a political and argumentative tone. 

In addition, people may not look at their feed intently anymore as there are a lot of trivial updates, vague posts and daily highlights. The nature of the digital interaction is shifting. More people and brands are exchanging messages privately. However, it becomes quite challenging for the brands to track everything.

When a trusted brand DMs prospective customers with respect, it can turn out to be an effective mode of communication. If you are permitted to message potential customers directly, it can be a great promotional tool. The process ensures that your message reaches the customer and awareness is created. Special deals can be offered to let them know that they are important to you and your brand. 

• Look for Alternative Platforms

Research shows that the popularity of X as an ad option is decreasing. However, it may not be true for niche brands. It can be an opportunity for some of the brands as the big players leave X. So, it is important to consider your digital marketing through X. 

Some of the niche and small platforms can be tried for disseminating your message. It is important to see how your message is being received and the results are being delivered through the process. Reddit, Pinterest and Snapchat are the platforms that you must utilise in the coming days. 

Thread can offer you some opportunities too. It is a platform that does not allow you to give ads still now. However, the platform is great for creating brand awareness.

• Work with the Generative AI Tools

Digital marketing experts have been experimenting with AI tools and apps. These tools and apps may not be a complete replacement. Still, it can be utilised on some occasions. AI tools are here to stay and going to improve over time. In the future, it may become a bigger part of the business and workspace operations. 

You need to understand these tools and consider whether to use them or not. Generative AI is enhancing its periphery. It is better to use the tools to your benefit. Both audio and video can be created by utilising these apps effectively. It is necessary to be creative and engaging while you incorporate these AI tools. So, you may be able to create high-quality digital marketing content using AI tools without losing the human touch.

• Enhance Your Knowledge of AR and 3D Object Creation

Digital interaction is leading towards immersive environments such as VR, AR and metaverse. It may be too early to bet on meta. However, it is how everything is heading. 

Kids are immersed in the gaming world these days. They usually socialise, engage and interact in the gaming world. In the future, it can lead to professional interaction. 

In the Facebook Workspace, you can find more than 7 million paid subscribers now. Every business has its collaborative tool based on the UI of social networks. Youth engagement trends have helped to generate tools and ensure broader engagement in the future. When the kids grow up, these processes become the framework for the business operations.

These trends indicate that the next generation belongs to the AR wearables. It is time to learn about the AR tools available. In addition, you must find out how you can develop a 3D version of your products. 

On occasion, Generative AI tools can help to simplify the process while AR builder platforms are also improving. It is possible to create an immersive experience. 

Several trends are emerging in the digital marketing space. You must recognise these trends and use them to push your brand forward.