Return on investment or ROI is an important business metric that you should not ignore. Different types of online marketing channels are available in the market such as SEO, social media marketing and email marketing. To ensure growth of your business, you need to utilise these channels. If you follow the proper steps, you can ger optimal return on investment.

However, you must know the marketing strategies that can give you highest ROI. Let’s explore.

Digital Marketing ROI

Return on investment in the digital marketing world helps to measure the profit and loss due to a specific campaign. Positive ROI means you are making profit whereas negative ROI means you are spending more money than earning.

According to the rule of thumb in the digital marketing world, the average ROI should be 5:1 that you must earn $5 if you are spending about $1 on the campaign. If you are not happy with the average ROI, you can set the bar higher. 10:1 is considered to be an excellent ROI. However, you must utilise more resources in such occasions. If the ROI is 2:1 then it is non profitable. On the occasion, you may have to work on your digital marketing strategy for improving the ROI.

Why Should You Measure ROI in Marketing?

Success of the digital marketing is decided through ROI. If you do not measure ROI then you may have to run blind with your campaign. Here, you may lose a lot of money also. Based on your campaign type and other factors, it is possible to observe some changes in the ROI.

In this article, we will talk about the digital marketing strategies that can offer you high ROI.

Best Digital Marketing Strategies for High ROI

Conversion Rate Optimisation

Website conversion is a matter of high priority when you are doing business. It can create a great impact on the revenue. If the conversion rate increases by 1%, you can observe an increase in profit by almost 10%.

Here are the best practices to take conversion rate optimisation to the next level.

• Create a website that is responsive and easy-to-navigate
• Improve digital experience with A/B test landing page and other elements
• Reduce point of friction. It is better not to keep too much pop-ups and forms that can disturb digital journey.

PPC Service

PPC, an internet marketing model that obliges the advertisers to pay money when a customer clicks on an ad. It is a method where a customer is introduced to your brand, services and products. PPC enables you to earn clicks. However, it is not organic way.

• Paid search is an effective marketing channel
• It allows you to reach your target audience immediately and generate leads.

According to the digital marketing statistics, PPC offers almost 200% ROI. There are expected to be at least 65% customer click.

SEO 

Search engine optimisation or SEO strategies enables your customers to find you online easily. One of the main reasons to incorporate SEO in the website is to obtain a rank in the search engine result page. Keyword associated with the business is used to attract the target audience.

• SEO strategy improves organic traffic and drives ROI for your website. It enhances the chances of your customer finding you.
• PPC campaigns ensure rapid return whereas SEO campaign can enhance your ROII by almost 700%. However, it happens over a long time.

One of the advantages of using SEO is that it works in the background and helps gain return easily.

Email Marketing

Email Marketing helps you to promote your services and products using mails. It is one of the best ways to engage audience. Through the method, you can also strengthen your relationship with the present and potential customers.

According to researcher, 50% of the customers prefer to get update from the brand through mail.

Social Media Marketing

Create and share content through social media platforms such as Twitter, Facebook, Instagram and LinkedIn to reach optimum amount of target audience.

According to the research, marketing campaign with minimum 16 or more content pieces every can ensure you a lead jump of 66%. Now, social media is one of the best ways to generate and reach new customers.

Billions of people are using the social media. Therefore, you can develop brand awareness using this method. In addition, it is also one of the most cost-effective marketing strategies to generate ROI.