Billions of people are using Google for information about home repair tips, local coffee shops, restaurants, and other services. Through this article, you will get to know how Google My Business can help your business. But first, let’s try to understand what is Google My Business or GMB.
What is Google My Business?
Google My Business is a marketing tool that helps businesses to display their products and services on Google Maps and Google Search. Diverse kinds of information can be furnished such as name, address, website link, contact information, and hours of operation.
By verifying your business data on Google, you can get a listing on GMB. For local SEO, it is an important step as it helps the customers to find you easily. Through this platform, you can provide complete, accurate, and optimized information.
Why Should You Use Google My Business?
The introduction of new technology is allowing us to promote a service or product quickly and easily. 50% of the people who searches for a business online usually visit the stores. Therefore, online searches can help to increase sales. It is also the reason why you should give more importance to organic search and Google My Business.
By creating, verifying, and optimizing your Google My Business account, you can generate invaluable opportunities for your business.
Let’s see what Google My Business can offer to your business.
- Ensures an Appearance in Google Local Listing and Maps
Google Map and the business listing appear on the top of the Google search engine result page during a search. Therefore, prospective customers can get information about your business by just searching with product or service category. Location is given prime importance to GMB as customers search for products and services found nearby,
- High in Visibility
At a glance, the customer can get the business details with the location on the map. If customers have additional questions about the business, they can contact the service provider through the given number. Customers can make a quick reservation at a restaurant or know about their business hours too. So, it is an excellent feature for the customers and your brand.
- Allows to Leave Reviews
The power of the customer’s review cannot be underestimated. It is especially beneficial for search engine ranking. A study by Moz showcased that 10% of search engine rank is based on online reviews. If you want to improve your online presence, you should give your customers a chance to leave a positive review about the business. So, online reviews can improve local SEO rank and sales.
- Helps to Understand the Market and Customers
GMB not only helps to promote your business or service, but it also helps you to learn about the market. By obtaining insight into the market, you can create a better strategy to improve your business. Statistics coming through GMB allow you to know where the audience is coming from. On the occasion, you can also look at the views, search queries, and click on websites.
- Easy to Use and Free
Google My Business is a free and efficient tool. So, you can easily use it to promote your business. Profile on GMB takes just a few hours to create and verify. There are tools available through which you can verify your GMB account instantly. Once the profile is created, it becomes easy for your business to attain a rank on the first page of SERP. Tools can help analyze performance to increase your rank.
